atlanta website design & digital marketing services

Terms Relating to Internet Marketing and Web Design – Part 3

Welcome to the 3rd and final part of our Internet Marketing and Website Design Industry Terms blog series.  We hope that these terms will help you better understand the work we do.

SEM – Search Engine Marketing:  Any form of marketing that involves the use of search engines or their advertising partners.  This primarily includes the use of Search Engine Optimization, and Paid Search Advertising.  Search Engine Marketing can be an incredibly powerful tool because it allows you to advertise directly to those who are looking for your product or service.