Project Details
Client
Beaumont Products Brands
Challenge
Beaumont Products, an industry leader in green-focused consumer products, came to Oxley with a marketing problem for their wide array of offerings. Most of their various brands and products lived on the same website/domain, which made it difficult for increasing exposure in search rankings, as well as for marketing campaigns. This posed an issue as the parent site addressed a B2B audience and did not speak to the B2C consumers of their products. Without hesitation, Oxley was up for the challenge.
Solution
Oxley carefully evaluated each of the brands and their position in their respective marketplace. Each product line was given their own website with a unique domain speaking directly to their B2C audience. Oxley engaged with Beaumont to develop B2C strategy to educate consumers, website development, SEO implementation and design as needed for each of the seven sites. The websites boast various features such as hero image animation, video integration and interactive map design.
View Beaumont Products’ various brands sites below:
