PortCity, a leading supply chain and logistics company, faced a pivotal moment in its digital presence. The existing website was outdated, lacked user-friendly features, and did not align with modern SEO best practices. PortCity aimed to revamp the online platform to better reflect PortCity’s industry leadership, enhance user experience (UX), and improve search engine optimization (SEO). Oxley, in collaboration with the marketing team, undertook the challenge of restructuring the website to meet these objectives.
Oxley initiated a comprehensive approach to transform PortCity’s digital landscape. The process began with a thorough analysis of the existing website, identifying pain points in UX and SEO. The inherited creative design was carefully studied and incorporated into the restructuring plan. The key elements of the solution include UX-Centric Design, SEO Optimization, and Pixel-Perfect Implementation. This attention to detail and smooth functionality ensured brand consistency was maintained and delivered a polished visual experience for visitors.