Project Details
Advantage Exteriors
Industry: Roofing
Project Type: Website Design & Development / Digital Marketing
Platform: WordPress
Deliverables: UX/UI Strategy, Web Development, SEO, PPC
Challenge
Advantage Exteriors had a strong reputation and a valuable service offering—but their website wasn’t helping them win business online. The existing site felt outdated and lacked the user experience needed to convert traffic into leads. For a company investing in digital marketing, the website needed to function as a high-performing foundation—not a weak link.
They came to Oxley Agency with a clear objective: rebuild their website with a modern design and improved usability, while also creating a stronger platform to support SEO and PPC campaign performance.
The new website needed to be:
- Visually modern and professional to build immediate trust
- Optimized for a smoother user experience across all devices
- Structured to improve conversions and lead generation
- Built with SEO best practices to support long-term organic growth
- Designed to work hand-in-hand with paid search campaigns
Solution
We redesigned and developed a new WordPress website with a UX-first approach, focusing on cleaner layouts, improved navigation, and a more strategic page structure built for conversion.
Alongside the website rebuild, we supported their growth through SEO and PPC strategy—ensuring the site was not only attractive, but positioned to generate measurable results through search visibility and paid traffic performance.
The final product is a stronger digital presence that looks more credible, performs better, and supports Advantage Exteriors as a growth-driven business. With a website built to convert and marketing campaigns built to scale, Advantage Exteriors now has a platform designed for long-term success.




