Hines, an international real estate firm, and Columbia Development announced a new project in Cary, North Carolina. Fenton, the 69-acre mixed-use district, aspires to rival that of Alpharetta’s Avalon. The website launch must create excitement amongst partners, community members and future tenants. The personality of the site should reflect that of Fenton – a place where you feel invited and welcome, but leaves you energized and excited.
In partnership with House of Current, Oxley set out to develop a new website for the Fenton project. The site was largely aspirational, as ground had not yet been broken in Cary, NC. Fenton’s site was designed with a mix of graphics, renderings and stock photography to create a custom feel for the energy of the center. Oxley tackled the site in phases, as the property developed – adding in elements such as events, specialty leasing and careers once those pages were relevant. Fenton boasts a custom designed and programmed directory map, a sister website for The Allison, their multi-family project, and mobile first design for an optimized user experience.