Tag Archives: digital marketing terms

Terms Relating to Internet Marketing and Web Design – Part 3

Welcome to the 3rd and final part of our Internet Marketing and Website Design Industry Terms blog series.  We hope that these terms will help you better understand the work we do.

SEM – Search Engine Marketing:  Any form of marketing that involves the use of search engines or their advertising partners.  This primarily includes the use of Search Engine Optimization, and Paid Search Advertising.  Search Engine Marketing can be an incredibly powerful tool because it allows you to advertise directly to those who are looking for your product or service.

Terms Relating to Internet Marketing and Web Design – Part 2

On more than one occasion I have been in a conversation with someone and I’ll mention a term that is standard for the internet industry and I’ll get a blank stare in return. So in order to help our clients better understand the “lingo” we use, we at Oxley have decided to define some of the most used terminology in our industry. As the list is quite extensive, we are going to break it up into 3 posts starting with the first 20 terms…

Terms Relating to Internet Marketing and Web Design – Part 1

On more than one occasion I have been in a conversation with someone and I’ll mention a term that is standard for the internet industry and I’ll get a blank stare in return. So in order to help our clients better understand the “lingo” we use, we at Oxley have decided to define some of the most used terminology in our industry. As the list is quite extensive, we are going to break it up into 3 posts starting with the first 20 terms…