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Terms Relating to Internet Marketing and Web Design – Part 1

Blog, Web Design, MarketingBy Paul Johnson May 14, 2013

On more than one occasion I have been in a conversation with someone and I’ll mention a term that is standard for the internet industry and I’ll get a blank stare in return. So in order to help our clients better understand the “lingo” we use, we at Oxley have decided to define some of the most used terminology in our industry. As the list is quite extensive, we are going to break it up into 3 posts starting with the first 20 terms…

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3 Ways Your Website Should be Working for You

Blog, Web DesignBy Oxley March 30, 2013

Whether you’re new to online marketing or you’ve had a website for years, making your website work for you, even when you’re not working on it directly, is a great way to continue spinning the online marketing wheels long after you’ve left the computer screen.

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Google’s Handy Reverse Image Search

Blog, Other, MarketingBy Paul Johnson March 29, 2013

Have you ever found an awesome image while searching for images on Google, just to discover that it is too small to use? Well the good news is if a larger version exists, Google has made it easier than ever to find thanks to their “reverse image search”. What is a “reverse image search” you ask? The simple answer is instead of using words to search for an image, you’re going to use an image to search for images like the one you searched.

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Optimizing Your Images for Search

Blog, Web Design, MarketingBy Paul Johnson January 17, 2013

Today more than ever, images are being used as part an integral part of website design, and social media interaction. Society demands these images be high quality, and relevant to the content. As these images become a bigger part of the website design process, it is important to remember that a search engine’s web-crawler cannot view the content of this image, but will instead read it as source code… That being said, there are a few things you can do to optimize your images for search engines.

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Why Social Media Is A Must, and How it Helps SEO

Blog, MarketingBy Paul Johnson December 11, 2012

What is Social Media?

Social media is the way we connect, share, and socialize via online communities and networks. Multiple platforms, such as Facebook, Google+, Twitter, and LinkedIn, have been created to allow their users to share their comments, pictures, videos, and to connect with one another online…..

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Fixed-Width vs Variable-Width Websites

Blog, Web DesignBy Paul Johnson November 5, 2012

A few weeks back, a friend and I were discussing the advances in modern web design when the issue of website width came up. As you can probably guess, website width is how wide a website will be relative to the resolution of the screen being used to view the website. There are a multiple ways to define a websites maximum width, but I will be focusing on fixed-width and variable-width methods. Fixed width means that the website will always be at the same pixel width, no matter the screen resolution. Variable width websites grow with your screen (up to a certain point) and offer the user a full screen approach the web….

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GoDaddy – “Internal Error Caused Outage, Not a Hack or DDoS Attack.”

Blog, OtherBy Oxley September 11, 2012

GoDaddy confirms that the DNS problems that caused thousands of sites (including their own) to go down for most of Monday were cause by an internal network glitch and not by a hack or DDoS attack…

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5 Reasons Why You Need a Content Managed Website

Blog, Web DesignBy Oxley July 18, 2012

#1 You Can Control Your Content

#2 It’s Expandable

#3 You Will Save Money

#4 You Can Add Functionality

#5 It’s Considered “Best Practice”

Read More in-depth on why these important reasons should be considered before having a new site developed at Small Business Trends

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Recovering from Assault by Google Penguin

Blog, MarketingBy Oxley July 17, 2012

The latest search algorithm from Google had a big negative impact on the search ranking of websites for many small businesses. A reader recently asked for advice about recovering, but offering a definitive answer was a bit beyond our expertise. To find out once and for all, we turned to a partner and SEO expert, asking Walker Oxley of Oxley Internet Solutions to shed a little light on the subject for us. Walker was gracious enough to write a guest post showing our readers how to handle the new rules for SEO in a way that maximizes their sites’ rankings….

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